Released on = October 25, 2006, 10:58 am

Press Release Author = Heartwood Media

Industry = Advertising

Press Release Summary = Local production company produces national commercial for
updated 80s icon


Press Release Body =

[MANCHESTER, NH]- Heartwood Media Inc, a Manchester, NH based TV commercial and
video production company, announced that they've finished production of
"Flashlight", a television commercial promoting Teddy Ruxpin®. Heartwood Media was
chosen by BackPack Toys, a Milford, NH company that just reintroduced the famous
storytelling toy.

"This was a very satisfying project." said Chris Conroy, Creative Director of
Heartwood Media. "When BackPack Toys approached us, we knew we could create a spot
that would reintroduce Teddy to a national audience in a fun and memorable way."

The commercial, shot on film, plays up the nostalgia factor with a scene that
suggests that a child is reading under the covers at night. But when the sheet is
pulled away, it's revealed that the reader is Teddy Ruxpin® and his audience is.a
mom. Her young son, who has made the discovery, asks mom if he can have his Teddy
Ruxpin® back.

Said Conroy, "The spot is aimed at young mothers. We're appealing to a mother who
had her own Teddy Ruxpin when she was young, to buy a new and updated Teddy Ruxpin
for her kids."

"We talked with several agencies and in the end Heartwood had the best concept,"
said Helen Hames, Director of Marketing for BackPack Toys. "The 'Flashlight' spot is
a wonderful way to reintroduce Teddy Ruxpin to the millions of people who remember
him. We're extremely happy with the spot."

The commercial will air nationally beginning October 23 and will run through the
week of December 18. The thirty-second spot will air on stations targeted to moms
and families, such as ABC Family, Discovery Health, Lifetime Movie and Lifetime Real
Women, Oxygen, SOAPnet. Toon Disney, SPROUT and We.

The commercial can be viewed on Heartwood's website at
http://www.heartwoodmedia.com/portfolio.htm

About Heartwood Media

Heartwood Media, Inc. is an award winning video, TV, and interactive production
company based in Manchester, NH. Heartwood partners with a diverse array of clients
- including PSNH, Segway, Autodesk, and The Nature Conservancy - helping them focus
their message, target their audience, and deliver an intelligently conceived
production that gets results.

For more information, contact pr@heartwoodmedia.com or visit www.heartwoodmedia.com.

About BackPack Toys, Inc.
Based in Milford, New Hampshire, BackPack Toys' core focus is the market development
and marketing of Teddy Ruxpin® and related products covered under a worldwide
exclusive licensing agreement with Alchemy II, Inc. For more information or a list
or retailers call 603-459-2116 or visit www.teddyruxpin.com.


Web Site = http://www.heartwoodmedia.com

Contact Details = Heartwood Media Inc
83 Hanover St
Manchester, NH
603-665-9191
pr@heartwoodmedia.com